How to make a video ad for your business in 7 simple steps
Video ads are one of the most effective ways to grow your business online—but creating them doesn’t have to be overwhelming or expensive. With the right tools and a clear process, you can make your own video ad that looks professional and gets results.
Here’s how to make a high-performing video ad in just 7 simple steps.
Step 1: Define your goal
Start by choosing one goal for your video ad. Are you trying to:
- Increase brand awareness?
- Get website visits?
- Generate signups or sales?
The goal will determine your script, style, and where the ad runs (YouTube, Instagram, etc.).
Step 2: Know your audience
Think about who you’re talking to. What are their pain points? What tone will resonate? Should your tone be fun, serious, or inspirational?
If you’re targeting multiple audiences, consider creating different versions of the same video tailored to each group.
Step 3: Write a short, punchy script
Keep your script focused and brief. A 15-30 second video should:
- Hook attention in the first 3 seconds
- Present a clear benefit
- End with a strong call to action (CTA)
Step 4: Choose a format that matches your platform
Each ad platform has it’s own best practices. Keep the following in mind as you’re planning and recording your video.
- YouTube: Horizontal (16:9 aspect ratio), under 60 seconds
- Instagram & TikTok: Vertical (9:16 aspect ratio), within 15-30 seconds
- Facebook: Square (1:1) or vertical (9:16), ideally under 30 seconds
- LinkedIn: Professional tone, short, and CTA-driven
Step 5: Use a video ad maker to build it
No camera crew? No problem. You can use an online video maker with ad templates to drag, drop, and publish. your video quickly.
Biteable makes it easy to:
- Choose from ready-to-edit ad templates
- Add your logo and brand colors
- Use built-in stock footage and animations
- Add AI voiceovers if you don’t want to record audio
Step 6: Test the ad on your platform
- View-through rate
- Click-through rate
- Cost per result
Step 7: Refine based on results
- Are people dropping off early? If so, look to improve the hook.
- Not getting enough clicks? Make the CTA more compelling and instill a sense of urgency.
- Ad not converting? Test a different message or adjust your audience targeting.
Wrap up
Creating a video ad doesn’t have to be expensive or time-consuming. With a simple script, a clear message, and the right tools, you can build an ad that looks great and drives real results.
Want to create a video ad in under 30 minutes? Try Biteable today.
